Competitor Analysis 2021 For ERP Enterprise Resource Planning Systems - Guide | 2021

motivo1September 13, 2021 0 Comments

Competitor analysis 2021 for ERP enterprise resource planning systems - Competitor Guide

This page is an ongoing work, Feel free to add suggestions every time you learn about a competitor. We will constantly review the best information and best information. Please don't be surprised, the prices here are in $. This is the best way to keep the data current, as systems are now predominantly traded in $ worldwide.

"Enterprise Resource Planning Systems / ERP"



ERP Leitfaden, Quick Guide, KONKURRENTEN, Warenwirtschaft / ERP / Wawi


  • Odoo's strengths are scalable integration, ease of use, and customizability. It can be assumed that most competitors offer less scalable, less fully integrated solutions (they need to integrate different software to reach full scale), less user-friendly and less customizable.
  • Another real trump card Odoo has:
    • Odoo that we can immediately present the system in all its facets with only one demo situations! This way we have the possibility to show the potentials to customers promptly after a short analysis and our experiences. With most ERP competitors it is not so easy to present demos of their product. Therefore, MOTIVO1 tries to provide better demos, information, answers and overall a better buying experience than a competing company.

A small tip for your own personal comparison: Use Capterra:

A quick and easy way to research a competitor is to visit the page and read the reviews (also useful: and If you read the "negatives", you will learn some of the limitations.

For example: Capterra Reviews


#Microsoft Dynamics 365 Business Central

Of course, the biggest differentiator between Odoo and these larger, established providers is always the price. It's a whole different world.

A big part of the challenge is proving to potential customers that Odoo is indeed capable of competing with the big players in terms of features and capabilities. Because even though Odoo is often more complete (POS, eCommerce, marketing, spreadsheets are all integrated), it's not the perception of the market. Unfortunately, people think that the big competitors are more mature and offer more features. But these people usually don't know SAP, Netsuite or Dynamics; their judgment is based on perception, influenced by the marketing of these big players. To balance this, we need to show the facts (telling is not enough) and do good product demonstrations. An important concept to explain is that these big players are "management software" for managers, but for employees it is usually a pain. Odoo, on the other hand, is productivity software that allows all employees to get more done in less time. The value you get from Odoo is much greater than just supporting your business processes. Remember, in the software industry, bigger and older is not necessarily a good thing. And because these platforms are so large and complex, it's much harder to update, maintain and improve their functionality, so many users of these platforms end up sitting on a really old version. In addition, all of these companies have had a really hard time adapting their platforms for use by smaller companies. On a technical level, it's really difficult to "downsize" your software offering. Odoo, on the other hand, believes that it is better to scale: not only for our customers, but also for the way we have approached the growth of our own solution over the years. The biggest advantage of Odoo, if you want to compete with one of the big vendors, is the cost of ownership. Odoo is simply much cheaper in terms of licensing, implementation and ongoing maintenance. So the €€€ aspect is a big advantage to lean on.


Company profile Basically the biggest player in the ERP market, especially for large enterprises. There are 3 main versions of SAP: S4/Hana is intended for large enterprises, the version that replaces R/3 (with limited acceptance so far) Business ByDesign is for medium to large companies Business One stands for Small to Midsize.

Pricing (for SAP Business One) :

  • Very expensive!
  • May be either one-time costs (excluding support/upgrades) or recurring costs.
  • Pricing is based on either "Professional" users, "Limited" users, or "Starter" users.
  • Einmalige Kosten: von $1357 bis $3213 pro Benutzer.
  • Recurring cost in the cloud: from $99 to $132 per user.
  • On-site recurring charges: from $112 to $188 per user
  • Implementation costs typically $150 to $220 per hour... from $50K to millions total


  • S4/Hana goes as far as Odoo in the functions of the most important applications (MRP, inventory, etc.)
  • Strong global network of partners used to working with larger companies.
  • Decent market presence in Latin America.
  • They market to specific industries (such as retail, manufacturing, resellers)
  • Strong brand recognition as the company has been around for 40 years.

What are the arguments against SAP?

  • SAP is of course much more expensive: €€€ for both the software and the implementation. Since the price is not transparent, customers often discover big extras later in the project. (e.g. light users that are actually not light users). SAP's budgets are known to explode.
  • Urge SAP to you as a potential customer to request demos: If you see a demo of both products, it's obvious. SAP vendors often avoid demos: We will gladly send you a link to try Odoo or ERPNext for free. You might have to wait for a test version from SAP in comparison...
  • SAP R/3 will be discontinued in 2027. Your customers need to move to another solution, but are reluctant/slow to migrate to S4/Hana.
  • S4/Hana is very difficult to learn. Not so user friendly. Confusing. It is hard to become an expert and then meet those who are specifically knowledgeable in your application area.
  • SAP is a business process management software, designed for managers. But it's a pain for users. On the other hand, Odoo is a productivity software that allows every employee to do more in less time.
  • The user license system (Professional vs. Limited) is very restrictive.
  • S4/Hana & ByDesign run in the cloud, but no other versions.
  • They have a large feature set, but not a large number of applications (no eCommerce, no POS, no good reporting engine, no Chatter, etc.). As a result, they often have to respond with several integrated products, while Odoo can do everything on its own.
  • The software is not very flexible (no comparison to Odoo Studio).
  • Actually pretty limited in terms of stock/shipping/operations unless you pay for lots of add-ons.
  • Wird manchmal als “langsam" beschrieben, je nach Anpassung oder spezifischer Konfiguration.
  • You can ONLY get support through SAP resellers/partners.
  • There are much less third party applications (apps) compared to Odoo → 500 to over 20K.
  • Upgrades are released much less frequently, so there are few essential innovations.
  • SAP is Not ideal for manufacturing (limited scope), and project management is also limited.

Additional sources:


Company Brief Profile:  Very popular ERP for mid-market and larger enterprise customers (mainly in the US and UK, not the rest of the world), although it is often advertised as being focused on SMBs. Netsuite was acquired by Oracle a few years ago and is now their most popular cloud ERP platform, competing with Odoo.


  • Much more expensive than Odoo. Base price of $1000/month for the software, then +$100/month per user.
  • Small businesses can expect to pay a total of between $2000 and $3000 per month.
  • Industry-specific additional costs are also offered.
  • Hourly implementation cost $150-$200 per hour.


  • Well suited to target specific industries
  • Strong reputation; the company has been in business for a long time and established itself early on as the best cloud ERP choice for SMBs in the US.
  • Robuste Plattform und viele gefragte Integrationen, wie PayU, Punchout, EDI
  • Good accounting platform suitable for the North American market
  • There is a customization tool for adding fields in forms, but not on the level of Odoo Studio. The only ERP that has an integrated eCommerce system like Odoo. (even if it seems a bit outdated).

Argumente gegen Netsuite:

  • Kundenstude Odoo vs. Netsuite EN
  • The cost of licenses and implementation is prohibitive. And NetSuite has been known to raise prices sharply (e.g., a 30-employee company gets an extra $10,000/year on top to add "budget" to its subscription, even though it has already paid for accounting).
  • The user interface is complex, not very modern, and the screens look rather "crowded" with many fields and tabs.

Hard to learn!

  • Not so easy to develop as it is a proprietary programming language
  • It can be very difficult to extract data from it.
  • Implementation is through a somewhat unstable/unpredictable partner network, most of which is located abroad.
  • Limited functionality (e.g. no multi-warehouse inventory, no MES, poor CRM, etc.)
  • Support is not highly regarded and is slow to respond.
  • People generally don't like Netsuite CRM very much.
  • Netsuite & Salesforce ist ziemlich weit verbreitet.
  • The reporting functions are often complained about; often they have to be created externally in Excel.
  • Their approach to customer evaluation: NO free trial, hidden prices and you have to endure hours of slideshow presentations to finally get a customized demo and real prices.

Additional sources:

Microsoft Dynamics 365 Business Central

Company Profile: Microsoft's large ERP mainly sets the focus for larger SMB companies (small and medium-sized businesses in our country called SMEs). Available on-premise (formerly called NAV or AX) or in the cloud.


  • Varying prices per "app" depending on users and the level of access those users have Range from $70-$210 / user / month
  • Most companies pay an average of between $1500 and $3500 per month - a very wide range.


  • Designed for the cloud, like NetSuite or Odoo.
  • IT companies tend to like it; it's developer friendly Generally stable and reliable Robust in terms of functionality as well as third-party integrations Very large, recognizable brand and many great customer references.

What are the arguments against Microsoft Dynamics 365?

  • Dynamics is primarily for large companies and is not affordable for smaller companies (less than 50 users).
  • Since people love Outlook/Teams/Office, they expect Dynamics to be on the same level but appearances are deceiving. Make sure you get a demo of Ms. Dynamics; if you see one that compares to Odoo, you'll see the differences pretty quickly.
  • The options for restricting user access rights are not very flexible by default
  • Customization options are limited - you basically have to pay for every customization.
  • Mobile functionality is laggy/weak, lots of slow loading screens on desktop.
    • It can be faulty, with many warning messages and alarms
  • Many of the functions/features are considered difficult to implement
  • The user interface is very "Microsoft", i.e. many windows, many tabs, many unnecessary fields. Not very pretty to look at
  • Dynamics is fine for core business (accounting, inventory, MRP, purchasing), but sub-optimally positioned for all other aspects: eCommerce, POS, marketing, CRM, events, ...
  • The various modules are not necessarily well integrated; many were developed separately and later merged (compared to Odoo's holistic approach)
  • Somewhat limited reporting by default, much of it is basically just spreadsheets
  • Not very well optimized internal search
  • Slow IT support

other sources:



These systems are similar to Odoo in the sense that they tend to be a bit more "affordable". But they are usually limited to the smaller part of the SMB/Enterprise market.  Compared to the big players SAP, Netsuite and Dynamics, the biggest difference when competing with any of these software is that Odoo can be in a similar price range. As a result, the comparison usually needs to focus more on the specific software features, support and other differentiators.  It can be useful to have a clearer idea of the limitations of these other platforms, as they are generally not as robust as the major providers. In other words - it's good to know a bit about their specific weaknesses.

These different systems are quite different, so try not to generalize them too much. The more specific you can be about the competitor, the more your prospect will trust that you know what you're talking about. Sometimes the comparison can be very close, and it's not easy to convince the customer that Odoo is significantly different or better. So - again - when in doubt, rely on the strengths you know: Example: If you're not sure how Odoo's Inventory compares to Zoho's Inventory, you can at least assume that it's much easier to customize Odoo's inventory processes, and that it integrates better with other related modules like purchasing, sales, and manufacturing.


Company Profile A relatively new vendor (~2008) to the market based in Washington that is very well optimized for the US market. Acumatica Cloud ERP has gained popularity very quickly in recent years. Special emphasis on scheduling, sales, construction.


  • Pricing is unique among ERP systems - there is an unlimited number of users, but it is based on usage defined by the number of commercial transactions (sales, purchases, shipments, invoices, etc.) and they call them licensing levels:
    • Small level: up to 2,000 monthly commercial transactions.
    • Mittlere Stufe: bis zu 5.000 monatliche kommerzielle Transaktionen.
    • Large tier: up to 20,000 monthly business transactions.
  • The total cost seems to be similar to Odoo on average, but there is not much public data. The actual pricing is hidden and only available via a direct quote.
  • Assume that Acumatica will cost a little more overall than Odoo - especially if the customer expands their offering.


  • They have a really good website that is very well targeted to US ERP customers (lots of industry specific pages and a clear listing of their strengths as an ERP).
  • They are especially good for manufacturing and distribution companies. Reviews are mostly quite positive; it can be a very good solution for many US SMEs.
  • The pricing model can be interesting for companies with a high number of warehouse/workshop users.

What's wrong with Against Acumatica?

  • They are pretty good for MRP, sales and accounting, but their scope is pretty limited beyond that! Nothing for website, e-commerce, subscriptions, rentals, field service, etc.
  • Like most of our competitors, Acumatica is not easily customizable. There is nothing that compares to Odoo Studio. Most reviews say that you need a developer to do a lot of customization in most cases.
  • Acumatica has a fairly small partner network (they call them VARs) and has little presence outside of the US and Canada. This is especially inconvenient because you MUST work with a VAR (partner) to implement Acumatica.
  • Complex reporting
  • Acumatica is not known for having a very good CRM
  • Since there is no e-commerce module, you have to rely on integrations with your store system.
  • Acumatica is not updated frequently and is not well prepared to manage its growing technical weaknesses (there are too many overdeveloped implementations, which is a problem for many ERP platforms).
  • Potential customers can get a free 2-week trial, but only after demoing and contacting sales first. So it's a bigger barrier to entry to quickly grow the user base.

Additional Resources

  1. Capterra Reviews of Acumatica
  2. Anti-Acumatica Article Written by a Netsuite Partner 🙂
  3. Acumatica Tour Video (to see what it looks like)

Zoho One

Company short profile: An India-based company founded at the same time as Odoo (2005)! For a long time they were mostly known for their CRM, but in 2017 they launched "Zoho One" to the market, a business suite with over 40 applications. Being a very affordable integrated business suite with multiple applications, Zoho One is quite similar to Odoo... on the surface.

Relatively inexpensive, but definitely more than Odoo, especially considering that companies have to pay for all employees, even those who don't use the platform:

  • You can either buy just individual applications or purchase the full suite of applications called Zoho One.
  • It's pretty simple: you pay only for users and have access to all Zoho One applications.
  • They sell "flexible" users for $105/user per month or "all-employee" pricing for $45/user per month.
  • Note: Many online materials still list the old, cheaper price: ~$30/month. It was increased in early '21.
  • They charge extra % for "premium support" (which is basically like normal free Odoo support!).

Stärken They have a very large global user base because they initially built their brand with only a strong CRM.

  • They are quite affordable and offer a free online trial.
  • CRM is mature and appreciated for its ease of use
  • Relatively many third-party app integrations Very good marketing; they have some billionaire investors on their side.
  • Better UX than traditional ERPs (but not as good as Odoo).
  • Even if Zoho One does not meet all requirements, customers can buy other Zoho products and pay for their integration

Opposing votes Zoho One

  • The most common complaint we hear about Zoho is about support!
  • Long delays in response and unsatisfactory knowledge
  • Overwhelmingly bad reviews on Trustpilot - even with the "premium" support! (Odoo for comparison)
  • Much of the "technical" support and staff is based in India, which means long wait times
  • They do NOT offer any internal implementation service. Only partners.
  • This is important - Zoho One is NOT fully integrated with all Zoho products. So it is nowhere near as scalable and smoothly connected as Odoo. Example: there is a tool that is similar to Studio, Zoho Creator. BUT - it's not actually available WITH Zoho One. Instead, you can buy Zoho Creator and "create" a completely separate system if you want.
  • Other Zoho products like classic CRM and e-commerce are NOT included in Zoho One and you have to pay for them.
  • Outside of CRM, the scope is very limited: There is no manufacturing, accounting barely works, no e-commerce/website builder, ... (they focus on small productivity applications rather than core business).
  • Note: Try to find out exactly which version or scope the customer is aiming for: Zoho One, Creator or Zoho CRM only, etc. Depending on that, Odoo can be compared differently.
  • Zoho Creator (which appears to be the equivalent of Studio) lets you create new apps but not change the behavior of default apps like Zoho CRM, while Odoo Studio lets you change Odoo's default apps.

Additional Resources:

  1. 2021 Zoho Price Changes
  2. Zoho FAQ: How does Zoho One relate to the rest of Zoho?
  3. Apps Included in Zoho One
  4. Negative Trustpilot Reviews


Company Profile Another India-based ERP platform whose look and feel is probably most similar to Odoo of all. ERPNext is one of the few other integrated open source suites of applications. prices Extremely favorable

  • Similar to Odoo, there is also a free version like Community, which is quite popular.
  • You can pay for a very basic cloud hosting for $10/user per month (hosted on the so-called Frappe Cloud).
  • Or you can pay for Enterprise, which has real support and is sold in volume discounts:
    • $50/month for 20 users or more, $40/month for 50 users or more, $32/month for 100 users or more
    • Das bedeutet, dass Sie insgesamt zwischen $1000 und $3200 pro Monat zahlen, je nach Anzahl der Benutzer.


  • Its biggest strength is its affordability. Depending on the scope, it can be much cheaper than Odoo if they use the low-level cloud version.
  • They have similar customization options as Odoo Studio (though not quite as advanced)
  • A very similar value proposition to Odoo, so they share many of our key differentiators and can appeal to similar customers. Broad scope that is almost as large as Odoo's

Opposed ERPNext:

  • Similar to Zoho, the biggest issues are related to support: Not enough staff
  • Slow response times due to overseas staff, especially in India Poor documentation
  • The company is relatively new, and there is not a very large or stable partner network.
  • It is a small company with about 50 employees, almost exclusively developers and a few sales people.
  • All implementation/service is outsourced to a small partner network.
  • Their whole approach to valuation/sales is very different: you can have a free "consultation" but after that you have to pay for some kind of contract to get further help.
  • They prefer that you sign up yourself because they don't really have a whole sales organization.
  • As a result, it's very difficult for customers to get the kind of in-depth, comprehensive ERP evaluation that Odoo provides, and that's a big part of the reason why they're growing slowly and mostly with very small businesses.
  • Their production is much simpler than Odoo's
  • They have a very weak reputation compared to Odoo, and due to their slow growth and lack of strong marketing/sales, they don't enjoy much trust (so far) among companies in the industry.
  • They're not as modular and scalable as Odoo, so it can feel like it's much more than the customer needs, rather than customized.
  • They have a mobile app, but it is weak and rated poorly in terms of app functionality.

Additional Resources: ERPNext FAQ about their pricingMany Bad Reviews of their Mobile App


Company Profile: Sage is a British company that has been around for a long time (1981) and initially focused mainly on accounting. Over the years there have been many versions. As of 2021, these are probably the most common ones you will encounter:

  • Sage 50cloud which is mostly just an accounting platform for small businesses
  • Sage ERP 100cloud (formerly MAS90) for SMBs
  • There are also larger offers: 300cloud and X3 for medium-sized businesses and companies.

prices :

  • Most prices are NOT public, but only available upon request.
  • There are many different user tiers, and most settlements require at least an annual commitment.
  • By all reports, the price range is quite expensive:
    • 50 cloud: between $40 and $80 per user per month
    • 100 cloud: between $60 and $140 per user per month
    • 300 cloud / X3: just assume that they cost a lot.
  • Support is paid extra, and implementation is handled through a partner network with high average prices.


  • You have a very secure and stable reputation, good name recognition
  • Pretty strong (or at least large) partner network
  • Probably the second most popular accounting solution in the US behind Quickbooks, so many smaller/newer businesses start their tech stack with Sage, which helps them get their foot in the door.

Opposing votes: Sage 50cloud / 100cloud:

  • Aside from its strong accounting capabilities, Sage is not a great opponent for Odoo, as it is generally considered that Sage has not done a good job in modernizing.
  • It is not very easily customizable; it requires a lot of third-party intervention and costly development.
  • The workflows are often very rigid and inflexible
  • You have to pay extra for support, and it is supposed to be expensive...
  • Despite the name, it's not really optimized for the cloud! It must be hosted on AWS or a similar platform.
  • Sometimes runs slowly/slowly
  • The different versions of Sage can be a problem:
    • There are multiple versions of Sage for different sizes and different focuses, but it's NOT easy to switch between them - it's like switching your software completely. That's because they came out of completely different products. Sage itself has always acted as an IT umbrella company, buying up smaller vendors and marketing them as part of the Sage portfolio.
    • A major reason for these discrepancies is that several of their offerings come from acquisitions and were originally developed completely independently.
    • For example, Sage 50, which many companies initially use only for accounting, is very different from Sage 100 ERP, and it is not easy to convert.
    • Another example: Sage's CRM offering is not part of Sage 100 and must be integrated somehow through implementation.
  • Try to find out which specific version of Sage the customer is comparing Odoo to. Since most current versions are updates of old versions, you may hear other names like "Peachtree" or MAS90.

Additional sources: Complex pricing diagram for Sage100Sage Reviews


#eci JobBOSS2

Manufacturing is a key component for 25% to 40% of most new Odoo customers in North America and Latin America in any given month, and it's important to note that many manufacturing companies traditionally choose to use MRP-specific ERP software. These softwares are technically full-fledged ERP platforms, but they are tailored and marketed to meet the different needs of manufacturers.

The biggest challenge for these platforms is to make customers feel that the platform is right for them. Their marketing and websites focus heavily on how they align with specific industries, such as automotive, construction, building supply, contract manufacturers, etc. Odoo has an advantage over these companies in terms of overall cost, as they all tend to be quite expensive to run and implement. However, one challenge we face is that many manufacturers have large budgets and cost is not necessarily an issue. So the three biggest advantages Odoo has against these players are:

  1. Flexibility This is of enormous importance, because frankly, many manufacturers work quite differently from each other. Even if Epicore, Infor and JobBoss2 about More advanced MRP-specific functions have, they can't necessarily cover every single use case. It's also fair to say that many smaller manufacturers often need simple and affordable customization because their processes aren't necessarily as clean or templated as a traditional MRP workflow would impose on them.
  2. Scalability Most of these softwares have a high barrier to entry and are not modular. They require the purchase of the entire platform, even if you only need simple manufacturing, inventory and purchasing functions for a few users.
  3. Scope While all 3 of these software products are very robust in terms of manufacturing and core ERP functionality, they are limited or weaker compared to Odoo's wide reach; especially in terms of things like CRM, marketing, website/commerce. They are also generally limited in terms of modern mobile functionality and do not work as smoothly or easily in the cloud as Odoo.

Kinetic von Epicor

Company profile Epicor is a company that has been around since 1972! It is based in Texas and employs over 4000 people, so it's a pretty big company. "Kinetic" is the newer name for Epicor's ERP platform and focuses on manufacturing and distribution, mainly for SMBs. Used primarily by larger SMBs.


  • Hidden, and it is not easy to find information online.
  • Based on user.
  • The most accurate information I've seen shows $175/month per user, plus additional maintenance costs


  • Epicor has a pretty strong marketing presence for an MRP-focused ERP.
  • Generally strong in functionality for manufacturing
  • Since Epicor has been around since 1972, it has a long-standing user base
  • While it is much more expensive than Odoo, it is still one of the more affordable MRP systems and offers a lot of features for the price.

Opposing voices: Kinetic by Epicor:

  • Cost. Regardless of the specific pricing, the cost is at least $175 per user per month.
  • Implementation is often described as difficult
  • May be described as slow, buggy or immature
  • Slow response time from the support department
  • Often described as NOT user friendly. Steep learning curve.
  • No possibility of adjustment, without relying on partners (€€€)
  • The user interface is difficult to navigate, with many unnecessary fields in each data table and too many clicks.
  • Difficult integration with external software programs
  • Not a very good community knowledgebase for troubleshooting
  • The move to the cloud is recent, which probably explains some of the bugs and issues with the general knowledge base.

Additional Resources:


Company Profile: ERP platform focused on manufacturing/sales. On the surface, Infor seems similar to Epicor (see above), but overall they are more robust, better valued, but also seemingly much more expensive compared to Epicor. They tend to appeal to larger customers, not just SMBs. Note: One of the main reasons I include INFOR in this list is that they are often confused with Epicor. This should help you identify the key differences and not get confused!


  • Hidden, and it is not easy to find information about it online.
  • Extremely expensive - by most accounts it's more expensive than Microsoft Dynamics; so it probably won't come up that often in discussions against Odoo.
  • The most accurate information I've seen shows a range of $200 to $1000 per month per user. Wow.


  • High reputation in large industry
  • Extensive functionality
  • Strong forecasting capabilities
  • Robust overall core ERP functionality in areas beyond MRP, such as sales, supply chain, finance
  • Significantly stronger inventory capabilities than other MRP-focused ERPs

Opposed Infor LN:

  • Cost. All indications are that Infor would cost at least four times as much as Odoo.
  • Very old looking user interface. Does not look "modern“.
  • Some reviews say it does not include a Master Production Schedule!
  • There aren't very many public reviews - that's mainly because they primarily work with very large clients, so their overall user base is relatively small.
  • In many ways, their software has not changed or improved dramatically in the last 5 years.
  • Their market momentum seems to have slowed somewhat in recent years, possibly because they are overpriced.
  • Not optimized for Latin America
  • Some users criticize the accounting functions and general support
  • Considering the size and cost of Infor- their partner network and the community at large are weak.

Additional Resources:


Company Profile: Unique in the market. JobBoss2, a new product that essentially combines 2 previous softwares, is a leader in the field of custom manufacturing and job shops. (A "job store" is a company that owns machines and that you can hire to make things for you. Odoo gets a whole lot of these custom manufacturers as prospects). It's a strange transition period where the parent company, ECI, offers all 3 solutions, but is trying to separate itself from E2 Shop and the original JobBOSS to remove. JobBOSS2 is NOT an upgrade from JobBOSS and there is no migration path; it will be a completely different platform. You are doing a reboot. This particular comparison sheet deals with all three together first.


  • Not published, but the latest JobBOSS appears to be between $75 and $95 per month per user
  • Hosting is apparently charged separately.
  • E2 Shop is more expensive than JobBOSS, but it is not clear how much more.
  • JobBOSS2 is so new that there is little information available, but you can expect it to cost at least $90 per user.


  • All 3 products are leaders in contract manufacturing, mainly because there is little competition.
  • Strong job costing / MRP > Accounting skills.
  • The specific MRP workflows are user-friendly and easy to handle
  • Can support many different forms of manufacturing
  • Very well suited for pre-sales quoting and custom manufacturing invoicing
  • Both E2 as well as JobBoss can be synchronized with Quickbooks, which many in the U.S. consider a strength.

Votes against JobBoss2/Shoptech/JobBoss:

  • E2 Shop by Shoptech
    • Great for contract manufacturing, but reportedly bad for accounting. Not very good support
    • Not very customizable, customizations are very costly
    • Reportedly buggy/crashed
    • Outdated user interface - for example, multiple tabs cannot be open at the same time.
    • Narrow scope for an ERP - no e-commerce, CRM, email, etc.
    • Average ratings have declined over the years Expensive considering the rather low volume.
  • JobBOSS
    • VERY old looking user interface, even more outdated than E2 Shop.
    • As it is replaced by JobBOSS2, it is not well maintained. Not updated for years
    • Really bad support (since the takeover by ECI)
    • Data entry is cumbersome and slow
    • Lack of mobile functions

additional sources:


#quickbooks #FISHBOWL #salesforce #shopify NOTE This section will be split into more specific categories later (like "Accounting Platforms", "CRM Systems", "E-commerce/Website Platforms"), but for now they are only in this section because they are not true ERP platforms, yet important enough to be mentioned here. The following systems are often compared to Odoo or considered as possible integrations during evaluation. Since these are very different offerings and software areas, there is no one-size-fits-all strategy; you should research each area. Keep in mind that our central MOTIVO1 Odoo philosophy is always to minimize the integration of external software. For example, even if a specific ecommerce platform like Shopify has more features than Odoo Ecommerce, we think it's better to use Odoo for everything because our Ecommerce and our backend is perfectly integrated. The same idea can apply to any system with a narrow scope. External integrations are complex and costly to maintain in the long run; they create technical debt and run the risk of breaking during updates. We would always prefer to develop functionality ourselves to add a missing feature to Odoo rather than focus on too many external integrations. As long as the customer can agree with our reasoning behind this value proposition, it's important to reassure them that Odoo is generally comparable to these "best-of-breed" software products; as a result, conversations can often become function-specific.


Company profile The most widely used and popular small business accounting platform in the US and Canada. Technically, there are quite a few specific offerings, but I will limit myself to the essentials here: Quickbooks Online: Your cloud solution, really only for small businesses. Quite limited. Quickbooks Desktop: Their "standard" solution, which they have been offering for a long time. More robust than online. Quickbooks Desktop Enterprise: Dies kommt einem “ERP" am nächsten, denn es unterstützt bis zu 30 Benutzer und bietet eine umfassendere Lösung für die Bestandsverwaltung und das Lager. Kosten:


  • Massive user base. In North America, they absolutely dominate the market for accounting software for SMEs
  • Quickbooks is taught at many colleges and in fast track certification programs nationwide. There are many accountants and bookkeepers who ONLY know Quickbooks.
  • They have a strong relationship with their customers and trained accounting professionals. For this reason, Quickbooks has long been a major thorn in the side of Odoo growth - customers are often very reluctant to move away from Quickbooks, even when they need much more functionality outside of Quickbooks.
  • Easy to use (most of the time)
  • For an additional charge, customers can get an integrated Intuit Payroll System. This is hard to compete with.
  • They actually have a pretty popular and decent POS system (if you pay extra for it).
  • Note that although it is "only" an accounting platform, it has full sales/purchasing capabilities.

Opposing votes Quickbooks:

  • It is not a true ERP. So - no CRM, no website/no e-commerce, the scope is very limited.
  • Even in the more advanced versions like "Enterprise", the inventory system is weak (no separate system for deliveries; therefore, the inventory is simply deducted at the time of the invoice).
  • Does NOT integrate very well with many software programs. You have a few preferred options in each category (see: Fishbowl) but it's not nearly as "open" or easy to integrate.
    • For example: most Odoo>QB 3rd party appstore connectors developed over the years are poorly tested and difficult to implement successfully.
    • Also, only certain versions of Quickbooks like Enterprise can be used to create integrations.
  • QB Online is known for being SLOW. I always say, "Ironically, Quickbooks is actually not very fast".
  • QB is unusually restrictive on user access. You cannot have more than 5 users logged in at the same time unless you switch to Enterprise, which is still only up to 30 allowed!!!
  • The user base is so large that the support department is not even able to provide a good service!
  • Really terrible Reviews for their customer service 
  • Most versions are not customizable
  • Minimal multilingual support. Customers cannot automatically view invoices in their preferred language
  • They are sure that most users don't really love QB, they are just afraid to leave it.

additional sources:


Company Profile: This is an unusual product compared to everything else on this list. Fishbowl is specifically an inventory/manufacturing tool that builds its entire reputation on being the #1 Inventory/manufacturing solution that can be integrated with the following components Quickbooks.


  • Hidden
  • This report contains a good breakdown (scroll to the end)
  • It seems to range from $100 to $180/month per user, depending on the number of users.NOT JUST FAVORABLE!


  • The reputation of being the #1 inventory/MRP solution for Quickbooks is a great advantage. It's fair to say that most Fishbowl users only use the solution because they started with Quickbooks.
  • For inventory and manufacturing, they meet most requirements for functions such as warehouse management, inventory, barcodes, workstations, etc.
  • They are not cheap, but they are still cheaper than a large ERP platform like SAP or Infor.

Opposed Fishbowl:

  • Ironically, even though it's the #1 inventory/MRP system for Quickbooks, there are many reports about it, how bad the integration with Quickbooks actually is is! The reality is that perfect integration between an accounting system and a completely separate inventory/MRP system is very difficult and costly. There are far too many individual data points and workflows going back and forth.
  • It is not a full ERP system, i.e. there is no accounting, sales, CRM, website, etc.
  • Extremely old-fashioned user-interface
  • Even though they are often used by Quickbooks customers (which is cheap), Fishbowl itself is pretty expensive for what it is.
  • Many QB users are very disappointed with Fishbowl which is comparatively expensive, less user-friendly, offers worse support and lacks many mobile features
  • Their manufacturing capabilities are honestly not that great. For example, the make-to-order workflows are weak.
  • No FIFO or LIFO support
  • Relatively weak shipping functions or shipping integrations
  • For most versions, you need a server. Their cloud offering is a stripped down version of their inventory tool; their manufacturing tool does NOT have a cloud option.
  • Crashes frequently. Reportedly unstable.
  • Not customizable at all
  • All in all - frankly - it's really not great software. It's easy to compete with them, as long as you can overcome the general dependence on Quickbooks.

additional sources:


Company profile Huge company, leader in the world of cloud based CRM. They have some offerings like ServiceCloud (for support), Analytics and some Marketing, but their main focus has always been Sales Cloud for presales management.


  • The range goes from relatively low priced
    • Essentials: $25/month/user (very basic CRM, no quoting/sales options, no support, no customization options).
    • Professional: $75/month/user (basic CRM + other features like quoting, forecasting, but no support/customer care).
    • Enterprise: $150/month/user (full CRM features and customization capabilities, but no support).
    • Unlimited: $300/month/user (includes everything, plus 24/7 support)


  • Exceptionally strong brand name, very well known even among people who have no idea about the world of enterprise software. This makes it very easy for SalesForce to be bought by decision makers, and often new startups don't even consider another CRM.
  • There is a large ecosystem of partners, add-ons and integrations. Many software tools have been developed specifically to work with SalesForce.
  • The reporting features (though not very user friendly) are powerful
  • The system is designed to be of interest to CEOs/managers (e.g., large dashboards for team KPIs)
  • IF you have the budget for a lot of development work, it is very customizable.

Oppose Salesforce:

  • They are NOT a complete ERP, but primarily only a CRM.
  • Their biggest weakness is probably the cost, considering the limited scope for what you get. Many customers pay $300/month per user (for the "Unlimited Edition") just for CRM features. Add in implementation and maintenance costs on top of that, and the cost is easily 8 to 10 times more than Odoo for CRM. OVERPRICE
  • There are many additional implicit costs, such as ongoing support, and free storage is limited.
  • They don't have an on-premise offering.
  • Developers often complain about it, mainly because it has its own proprietary programming language: Apex
  • Customer support has a really bad reputation People often report that the software is slow - even the newer "Lightning" version is cumbersome and takes time to load
  • To achieve optimal results with Salesforce, a customer needs a stable IT team that can maintain the numerous integrations and changes that are typically required. Salesforce maintenance is complex.
  • The user interface and learning curve are often criticized; it's not exactly modern and often requires weeks of mandatory training for all new users. Many companies are forced to hire an internal Salesforce expert to help interpret the platform.
  • Unclear/outdated user interface.
  • Frankly, Salesforce had a great competitive advantage 15-20 years ago as an early leader in cloud CRM, but they have lost many of their key differentiators as numerous alternatives have emerged (like Odoo!)
  • Note that the cheap version ("Essentials") is very basic and does not allow you to send quotes/sales orders.
  • The evaluation process is a weak point. In my experience, the account managers seem to have limited business knowledge and functional training, and the sales engineers often don't seem to do their presentations very well. The impression is that they rely too much on their reputation to make an effort.

additional sources:


Company profile The Canadian-based company is a leader in the field of e-commerce. Already popular, the company has seen a huge increase in user numbers and market share since the pandemic, as many physical retailers rushed to add a digital component to their business. Anmerkung: I don't necessarily consider them "competitors" here, but just wanted to include context and advice, since they come up a lot in conversations about pre-sales.


  • Cost-effective licensing (between $29 and $299 per month total; not user-based)
  • Usually requires many add-ons with recurring fees, similar to Odoo applications
  • Implementation/development/integration can be expensive, comparable to working with an Odoo partner.


  • Strong brand name, very widely used. They don't necessarily have as big a market share as WooCommerce or Squarespace, but they are used more often by SMEs and real businesses.
  • Integrations with some major platforms like Facebook and Google Really good user experience on initial startup and setup, it is considered easy to use.
  • Additional business-oriented tools to help with branding, choosing a domain, and creating a logo
  • There is also a POS system that integrates with the company's e-commerce offering.

Oppose Shopify:

  • It is an e-commerce/website tool and not an ERP system at all.
  • Customization beyond basic web design tools is not easy
  • The percentage fees per transaction can be very expensive when a company expands
  • People hate support, especially because the user base has probably grown to the point of being unmanageable
  • Some people complain about the processing of the product catalog and variant control
  • They have a simple inventory tracking system for their product catalog, but it is very basic/limited.
  • Overall, they are good at what they do. It is a good e-commerce system for SMEs. Instead, the main arguments should focus on the general problems/limitations of an e-commerce system that is a separate software from the backend ERP:
    • Difficult to use for recurring billing (subscriptions) due to dependence on accounting.
    • As a rule, there are restrictions on the data that can be easily accessed in the customer portal
    • It is difficult to have a robust or smoothly automated supply chain because it is not connected to purchasing and the complete warehouse management system.
    • Not so easy to integrate with a CRM or email marketing automation system
    • Each of the above workflows requires integration with a different platform, and any minor customization of these workflows is costly to develop and maintain.
  • Unfortunately, it is often difficult/impossible to move the customer away from Shopify. Know your integration options:
    • Webkul App aus dem Shopify Appstore - Very simple integration, but it can only work with Odoo Cloud.
    • Apps im Odoo Appstore - Emipro app is popular; Teqstars app gets good ratings for service
    • Also, you should defer the need for integration if the total volume of orders is low. Manual export/import of sales orders is easy in Odoo if it is less than ~20 orders per day.

additional sources:


With Odoo and ERPNext as a 100% OpenSource solution, it looks like you can get a handle on pretty much all challenges and needs quite inexpensively. Let yourself be guided by a free demo convince!

In a single software you will find everything you need for manufacturing - a truly modern solution to an old problem.

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While the website and shopping cart are relatively easy to set up, eCommerce brings new challenges to your existing sales channels. For example, there are additional challenges:

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